Color

#324cbd

#324cbd
hex#324cbd
rgbrgb(50, 76, 189)
hslhsl(229, 58%, 47%)
oklchoklch(0.468 0.18 268.5)
Closest name: Denim (#2243b6)Relative luminance 0.0952

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bda432

#3291bd · #5e32bd

#bd324c · #4cbd32

Split-complementary

Open in tool →

#bd5e32 · #91bd32

#bd3291 · #bda432 · #32bd5e

Contrast

#324cbd as textRatioAAAA largeAAAFix
Aaon white
7.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.9:1failfailfail
  • AA: use #566dd2 as the text (4.51:1)
  • AAA: use #8293de as the text (7.18:1)
  • AA: or shift the background to #cccccc (4.5:1)
  • AAA: or shift the background to #fcfcfc (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #324cbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#324cbd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #324cbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #324cbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/324cbd-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md