Color

#323ca9

#323ca9
hex#323ca9
rgbrgb(50, 60, 169)
hslhsl(235, 54%, 43%)
oklchoklch(0.421 0.172 272.4)
Closest name: Bluebell (#333399)Relative luminance 0.0677

Colors that go with #323ca9

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a99f32

#3278a9 · #6432a9

#a9323c · #3ca932

Split-complementary

Open in tool →

#a96432 · #78a932

#a93278 · #a99f32 · #32a964

Contrast

#323ca9 as textRatioAAAA largeAAAFix
Aaon white
8.92:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #626bd0 as the text (4.53:1)
  • AAA: use #8990dc as the text (7.09:1)
  • AA: or shift the background to #bababa (4.59:1)
  • AAA: or shift the background to #e6e6e6 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #323ca9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#323ca9 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #323ca9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #323ca9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/323ca9-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md