Color

#3237bd

#3237bd
hex#3237bd
rgbrgb(50, 55, 189)
hslhsl(238, 58%, 47%)
oklchoklch(0.432 0.204 272.4)
Closest name: Denim (#2243b6)Relative luminance 0.0708

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bdb932

#327cbd · #7332bd

#bd3237 · #37bd32

Split-complementary

Open in tool →

#bd7332 · #7cbd32

#bd327c · #bdb932 · #32bd73

Contrast

#3237bd as textRatioAAAA largeAAAFix
Aaon white
8.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.42:1failfailfail
  • AA: use #666ad6 as the text (4.6:1)
  • AAA: use #8e91e1 as the text (7.29:1)
  • AA: or shift the background to #bdbdbd (4.62:1)
  • AAA: or shift the background to #e8e8e8 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3237bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3237bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3237bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3237bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3237bd-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md