Color

#313fdd

#313fdd
hex#313fdd
rgbrgb(49, 63, 221)
hslhsl(235, 72%, 53%)
oklchoklch(0.475 0.235 269.9)
Closest name: Blurple (#5539cc)Relative luminance 0.0943

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ddcf31

#3196dd · #7931dd

#dd313f · #3fdd31

Split-complementary

Open in tool →

#dd7931 · #96dd31

#dd3196 · #ddcf31 · #31dd79

Contrast

#313fdd as textRatioAAAA largeAAAFix
Aaon white
7.28:1passpasspassPasses AAA — no fix needed.
Aaon black
2.89:1failfailfail
  • AA: use #5d68e5 as the text (4.58:1)
  • AAA: use #8991ec as the text (7.33:1)
  • AA: or shift the background to #cccccc (4.53:1)
  • AAA: or shift the background to #fcfcfc (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #313fdd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#313fdd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #313fdd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #313fdd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/313fdd-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md