Color

#3196dd

#3196dd
hex#3196dd
rgbrgb(49, 150, 221)
hslhsl(205, 72%, 53%)
oklchoklch(0.649 0.14 244.2)
Closest name: Blue Burst (#309cd0)Relative luminance 0.2769

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dd7931

#31ddcf · #313fdd

#dd3196 · #96dd31

Split-complementary

Open in tool →

#dd313f · #ddcf31

#cf31dd · #dd7931 · #3fdd31

Contrast

#3196dd as textRatioAAAA largeAAAFix
Aaon white
3.21:1failpassfail
  • AA: use #1f7bbd as the text (4.54:1)
  • AAA: use #175b8c as the text (7.21:1)
  • AA: or shift the background to #292929 (4.53:1)
Aaon black
6.54:1passpassfail
  • AAA: use #3e9ce0 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3196dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3196dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3196dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3196dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3196dd-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md