Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#312017
#312017
hex
#312017rgb
rgb(49, 32, 23)hsl
hsl(21, 36%, 14%)oklch
oklch(0.262 0.031 48.8)Closest name: Close but No Cigar (#361d0a)Relative luminance 0.0175
Colors that go with #312017
Charcoal, Sienna and Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #312017: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Sienna #a0522d
analogousshippedSienna is #312017's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Slate Blue #6a5acd
triadicshippedSlate Blue completes a triad with #312017 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #312017: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Teal #008080
complementaryshippedTeal sits directly opposite #312017 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #312017 in 18 real palettes, including Maple and McDonald's's brand system, as the accent.
Blue #0000ff
shipped22 real palettes, including Headspace's brand system and Rolex's brand system put Blue beside #312017, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #312017 in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Real palettes that use #312017
Tints & shades
Harmonies
Contrast
| #312017 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.56:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.35:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #312017 as the background.
Brands using this color
Palettes built around it
Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Harvest
Open in tool →Pumpkin, straw and burnt gold on parchment — the autumn palette that still feels like a product, not a place-mat.
Cider
Open in tool →Rust, honey and a moss green on cream — the orchard palette; the green keeps it from being all one temperature.
Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Desert Road
Open in tool →Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige.
Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Darkroom
Open in tool →Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA.
Sepia Mono
Open in tool →A single warm brown from espresso to oat — the sepia scale as a working palette, not a filter.
Fonts for this mood
#312017 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #312017
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #312017 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/312017-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md