Color

#308497

#308497
hex#308497
rgbrgb(48, 132, 151)
hslhsl(191, 52%, 39%)
oklchoklch(0.571 0.084 215.6)
Closest name: Ahoy! Blue (#0082a1)Relative luminance 0.1937

Colors that go with #308497

Charcoal, Copper and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #308497

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#974330

#309776 · #305097

#973084 · #849730

Split-complementary

Open in tool →

#973050 · #977630

#763097 · #974330 · #509730

Contrast

#308497 as textRatioAAAA largeAAAFix
Aaon white
4.31:1failpassfail
  • AA: use #2d7d8f as the text (4.73:1)
  • AAA: use #225f6d as the text (7.18:1)
  • AA: or shift the background to #0d0d0d (4.51:1)
Aaon black
4.87:1passpassfail
  • AAA: use #3ba3ba as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #308497 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#308497 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #308497
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #308497 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/308497-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md