Color

#307bf3

#307bf3
hex#307bf3
rgbrgb(48, 123, 243)
hslhsl(217, 89%, 57%)
oklchoklch(0.603 0.195 259.7)
Closest name: Azure (#007fff)Relative luminance 0.2127

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f3a830

#30dcf3 · #4730f3

#f3307b · #7bf330

Split-complementary

Open in tool →

#f34730 · #dcf330

#f330dc · #f3a830 · #30f347

Contrast

#307bf3 as textRatioAAAA largeAAAFix
Aaon white
4:1failpassfail
  • AA: use #1c6ef2 as the text (4.6:1)
  • AAA: use #0b51c1 as the text (7.09:1)
  • AA: or shift the background to #141414 (4.61:1)
Aaon black
5.25:1passpassfail
  • AAA: use #5b96f5 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #307bf3 as the background.

Brands using this color

Fonts for this mood

#307bf3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #307bf3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #307bf3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/307bf3-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md