Color

#306f91

#306f91
hex#306f91
rgbrgb(48, 111, 145)
hslhsl(201, 50%, 38%)
oklchoklch(0.516 0.084 235.3)
Closest name: Chill of the Night (#256d8d)Relative luminance 0.1404

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#915230

#309183 · #303f91

#91306f · #6f9130

Split-complementary

Open in tool →

#91303f · #918330

#833091 · #915230 · #3f9130

Contrast

#306f91 as textRatioAAAA largeAAAFix
Aaon white
5.51:1passpassfail
  • AAA: use #295e7a as the text (7.06:1)
Aaon black
3.81:1failpassfail
  • AA: use #367ba1 as the text (4.5:1)
  • AAA: use #539dc6 as the text (7.01:1)
  • AA: or shift the background to #e8e8e8 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #306f91 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#306f91 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #306f91
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #306f91 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/306f91-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md