Color

#304d69

#304d69
hex#304d69
rgbrgb(48, 77, 105)
hslhsl(209, 37%, 30%)
oklchoklch(0.41 0.059 248.6)
Closest name: Bluedgeons (#324c64)Relative luminance 0.0696

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#694c30

#306968 · #303169

#69304d · #4d6930

Split-complementary

Open in tool →

#693031 · #696830

#683069 · #694c30 · #316930

Contrast

#304d69 as textRatioAAAA largeAAAFix
Aaon white
8.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #4c79a4 as the text (4.58:1)
  • AAA: use #739abf as the text (7.1:1)
  • AA: or shift the background to #bababa (4.53:1)
  • AAA: or shift the background to #e6e6e6 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #304d69 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#304d69 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #304d69
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #304d69 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/304d69-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md