Color

#696830

#696830
hex#696830
rgbrgb(105, 104, 48)
hslhsl(59, 37%, 30%)
oklchoklch(0.505 0.077 107.9)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1312

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#303169

#694c30 · #4d6930

#306968 · #683069

Split-complementary

Open in tool →

#304d69 · #4c3069

#30694c · #303169 · #69304d

Contrast

#696830 as textRatioAAAA largeAAAFix
Aaon white
5.8:1passpassfail
  • AAA: use #5b5a2a as the text (7.14:1)
Aaon black
3.62:1failpassfail
  • AA: use #7a7938 as the text (4.62:1)
  • AAA: use #9d9c48 as the text (7.28:1)
  • AA: or shift the background to #e3e3e3 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696830 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#696830 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696830
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696830 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696830-bbbea2-4e96df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md