Color

#304cd9

#304cd9
hex#304cd9
rgbrgb(48, 76, 217)
hslhsl(230, 69%, 52%)
oklchoklch(0.492 0.216 268.1)
Closest name: Blurple (#5539cc)Relative luminance 0.1081

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d9bd30

#30a1d9 · #6830d9

#d9304c · #4cd930

Split-complementary

Open in tool →

#d96830 · #a1d930

#d930a1 · #d9bd30 · #30d968

Contrast

#304cd9 as textRatioAAAA largeAAAFix
Aaon white
6.64:1passpassfail
  • AAA: use #2845d7 as the text (7.19:1)
Aaon black
3.16:1failpassfail
  • AA: use #576ee0 as the text (4.71:1)
  • AAA: use #8293e8 as the text (7.29:1)
  • AA: or shift the background to #d6d6d6 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #304cd9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#304cd9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #304cd9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #304cd9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/304cd9-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md