Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Color
#304a39
#304a39
hex
#304a39rgb
rgb(48, 74, 57)hsl
hsl(141, 21%, 24%)oklch
oklch(0.382 0.043 155.2)Closest name: Everglade (#264334)Relative luminance 0.0582
Colors that go with #304a39
Teal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
analogousshippedTeal is #304a39's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped9 real palettes, including Jeep's brand system and Dunkin''s brand system put Blue beside #304a39, as the accent.
Blush Pink #e8b4b8
shipped4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #304a39, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #304a39: 5 real palettes, including Notion's brand system and Desert Road.
Crimson #dc143c
shippedCrimson is paired with #304a39 in 7 real palettes, including Codecademy's brand system and Dunkin''s brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #304a39: 4 real palettes, including Lamborghini's brand system and Vimeo's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #304a39: 9 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #304a39: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #304a39
Tints & shades
Harmonies
Contrast
| #304a39 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.7:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.16:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #304a39 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#304a39 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #304a39
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #304a39 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/304a39-a2beaf-c459d4-1f2d2a-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md