Golden Hour
Open in tool →Apricot into coral into plum — a sunset flattened to three tokens, with the plum doubling as the twilight text colour.
Color
#301d2b
#301d2b
hex
#301d2brgb
rgb(48, 29, 43)hsl
hsl(316, 25%, 15%)oklch
oklch(0.261 0.038 336.7)Closest name: Black Cherry (#2c1620)Relative luminance 0.0168
Colors that go with #301d2b
Charcoal, Dark Olive Green and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #301d2b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dark Olive Green #556b2f
split-complementshippedDark Olive Green is a split-complement of #301d2b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #301d2b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Slate Blue #6a5acd
analogousshippedSlate Blue is #301d2b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
split-complementshippedTeal is a split-complement of #301d2b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #301d2b in 18 real palettes, including Wikipedia's brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped22 real palettes, including Sketch's brand system and Rolex's brand system put Blue beside #301d2b, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #301d2b in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Real palettes that use #301d2b
Tints & shades
Harmonies
Contrast
| #301d2b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.71:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.34:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301d2b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#301d2b reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #301d2b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #301d2b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/301d2b-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md