Golden Hour
Open in tool →Apricot into coral into plum — a sunset flattened to three tokens, with the plum doubling as the twilight text colour.
Color
#30172a
#30172a
hex
#30172argb
rgb(48, 23, 42)hsl
hsl(314, 35%, 14%)oklch
oklch(0.248 0.05 336.6)Closest name: Black Cherry (#2c1620)Relative luminance 0.0141
Colors that go with #30172a
Charcoal, Dark Olive Green and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #30172a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dark Olive Green #556b2f
split-complementshippedDark Olive Green is a split-complement of #30172a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #30172a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Slate Blue #6a5acd
analogousshippedSlate Blue is #30172a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
split-complementshippedTeal is a split-complement of #30172a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #30172a in 18 real palettes, including Wikipedia's brand system and Google's brand system, as the accent.
Blue #0000ff
shipped22 real palettes, including Sketch's brand system and Rolex's brand system put Blue beside #30172a, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #30172a in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Real palettes that use #30172a
Tints & shades
Harmonies
Contrast
| #30172a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 16.38:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.28:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #30172a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#30172a reads as warm, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #30172a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #30172a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/30172a-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md