Color

#301720

#301720
hex#301720
rgbrgb(48, 23, 32)
hslhsl(338, 35%, 14%)
oklchoklch(0.243 0.042 357.7)
Closest name: Black Cherry (#2c1620)Relative luminance 0.0135

Colors that go with #301720

Charcoal, Dark Olive Green and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#173027

#30172d · #301b17

#203017 · #172030

Split-complementary

Open in tool →

#17301b · #172d30

#2d3017 · #173027 · #1b1730

Contrast

#301720 as textRatioAAAA largeAAAFix
Aaon white
16.55:1passpasspassPasses AAA — no fix needed.
Aaon black
1.27:1failfailfail
  • AA: use #af5a79 as the text (4.56:1)
  • AAA: use #c3839b as the text (7.04:1)
  • AA: or shift the background to #878787 (4.61:1)
  • AAA: or shift the background to #ababab (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301720 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#301720 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301720
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #301720 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301720-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md