Homestead
Open in tool →Timber and olive for homes that photograph in golden hour; nothing here competes with a good listing photo.
Color
#2f2928
#2f2928
hex
#2f2928rgb
rgb(47, 41, 40)hsl
hsl(9, 8%, 17%)oklch
oklch(0.287 0.009 29)Closest name: Smoky Charcoal (#34282c)Relative luminance 0.0234
Colors that go with #2f2928
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #2f2928 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #2f2928 in 18 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour.
Blue #0000ff
shipped22 real palettes, including Headspace's brand system and Readymag's brand system put Blue beside #2f2928, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #2f2928 in 6 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Blush and Graphite Mono put Blush Pink beside #2f2928, as the supporting colour.
Brown #a52a2a
shipped4 real palettes, including Typewriter and Woodsmoke put Brown beside #2f2928, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #2f2928 in 5 real palettes, including Polaroid and Kiln, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #2f2928: 10 real palettes, including Clean Beauty and Dusk, as the lead colour.
Real palettes that use #2f2928
Tints & shades
Harmonies
Contrast
| #2f2928 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.3:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.47:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2f2928 as the background.
Brands using this color
- Fenty Beautyprimary · #2d2929 · Δ0.4
- Fenty Beautytext · #2d2929 · Δ0.4
- Gilletteprimary · #2b2929 · Δ0.746
- Gillettetext · #2b2929 · Δ0.746
- Squarespaceprimary · #2a2a2a · Δ0.934
- Headspacetext · #2d2c2b · Δ0.999
- Astrotext · #2c2c2c · Δ1.089
- McDonald'stext · #292929 · Δ1.1
- Superhumantext · #292827 · Δ1.214
- Readymagtext · #282828 · Δ1.373
- YouTubesecondary · #282828 · Δ1.373
- Loomtext · #292a2e · Δ1.398
- Rotten Tomatoesprimary · #2a2c32 · Δ1.861
- Vodafonetext · #25282b · Δ1.945
Palettes built around it
Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Olive Grove
Open in tool →Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality.
Sorbet
Open in tool →Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink.
Mushroom
Open in tool →Taupe, oat and a sage accent — the quiet earth palette: almost neutral, with just enough colour to feel alive.
Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Typewriter
Open in tool →Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour.
Sepia Mono
Open in tool →A single warm brown from espresso to oat — the sepia scale as a working palette, not a filter.
Oatmeal
Open in tool →Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot.
Greige
Open in tool →Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing.
Fonts for this mood
#2f2928 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #2f2928
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2f2928 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2f2928-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md