Named color

Smoky Charcoal

#34282c
hex#34282c
rgbrgb(52, 40, 44)
hslhsl(340, 13%, 18%)
oklchoklch(0.292 0.019 356.4)
Relative luminance 0.0243

Smoky Charcoal on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 6 public brands that use it and the palettes it appears in.

Colors that go with Smoky Charcoal

Amber, Blue and Blue Violet lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use Smoky Charcoal

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#283430

#342832 · #342a28

#2c3428 · #282c34

Split-complementary

Open in tool →

#28342a · #283234

#323428 · #283430 · #2a2834

Contrast

Smoky Charcoal as textRatioAAAA largeAAAFix
Aaon white
14.13:1passpasspassPasses AAA — no fix needed.
Aaon black
1.49:1failfailfail
  • AA: use #8d6d78 as the text (4.59:1)
  • AAA: use #a88f97 as the text (7.04:1)
  • AA: or shift the background to #949494 (4.66:1)
  • AAA: or shift the background to #b8b8b8 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Smoky Charcoal as the background.

Brands using this color

Palettes built around it

Fonts for this mood

Smoky Charcoal reads as warm, muted, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Smoky Charcoal
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #34282c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/34282c-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md