Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Color
#2c2726
#2c2726
hex
#2c2726rgb
rgb(44, 39, 38)hsl
hsl(10, 7%, 16%)oklch
oklch(0.278 0.008 31.1)Closest name: Bitter Liquorice (#262926)Relative luminance 0.0213
Tints & shades
Harmonies
Contrast
| #2c2726 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.73:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.43:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2c2726 as the background.
Brands using this color
- Superhumantext · #292827 · Δ0.598
- Readymagtext · #282828 · Δ0.775
- Squarespaceprimary · #2a2a2a · Δ1.052
- Cloudflaretext · #262626 · Δ1.201
- Obsidiantext · #262626 · Δ1.201
- Sveltetext · #262626 · Δ1.201
- Loomtext · #292a2e · Δ1.499
- Headspacetext · #2d2c2b · Δ1.704
- Astrotext · #2c2c2c · Δ1.711
- Zedtext · #242529 · Δ1.819
- Retoolprimary · #242424 · Δ1.913
- Cursortext · #26251e · Δ1.921
Palettes built around it
Homestead
Open in tool →Timber and olive for homes that photograph in golden hour; nothing here competes with a good listing photo.
Olive Grove
Open in tool →Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality.
Fonts for this mood
#2c2726 reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #2c2726
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2c2726 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2c2726-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md