Color

#2d72fb

#2d72fb
hex#2d72fb
rgbrgb(45, 114, 251)
hslhsl(220, 96%, 58%)
oklchoklch(0.59 0.216 262.1)
Closest name: Bluerocratic (#1f66ff)Relative luminance 0.1956

Colors that go with #2d72fb

Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fbb62d

#2dd8fb · #4f2dfb

#fb2d72 · #72fb2d

Split-complementary

Open in tool →

#fb4f2d · #d8fb2d

#fb2dd8 · #fbb62d · #2dfb4f

Contrast

#2d72fb as textRatioAAAA largeAAAFix
Aaon white
4.28:1failpassfail
  • AA: use #236bfb as the text (4.6:1)
  • AAA: use #044bd7 as the text (7.02:1)
  • AA: or shift the background to #0d0d0d (4.55:1)
Aaon black
4.91:1passpassfail
  • AAA: use #5f93fc as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2d72fb as the background.

Brands using this color

Fonts for this mood

#2d72fb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2d72fb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #2d72fb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2d72fb-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md