Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Color
#2d2428
#2d2428
hex
#2d2428rgb
rgb(45, 36, 40)hsl
hsl(333, 11%, 16%)oklch
oklch(0.272 0.015 349.6)Closest name: Anthracite (#28282d)Relative luminance 0.0197
Colors that go with #2d2428
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #2d2428 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #2d2428 in 18 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour.
Blue #0000ff
shipped23 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #2d2428, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #2d2428 in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Graphite Mono and Blush put Blush Pink beside #2d2428, as the accent.
Brown #a52a2a
shipped5 real palettes, including Typewriter and Woodsmoke put Brown beside #2d2428, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #2d2428 in 6 real palettes, including Kiln and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #2d2428: 10 real palettes, including SoFi's brand system and Dusk, as the supporting colour.
Real palettes that use #2d2428
Tints & shades
Harmonies
Contrast
| #2d2428 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.06:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.39:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2d2428 as the background.
Brands using this color
- Chevroletprimary · #262626 · Δ1.564
- Chevrolettext · #262626 · Δ1.564
- Cloudflaretext · #262626 · Δ1.564
- Obsidiantext · #262626 · Δ1.564
- Sveltetext · #262626 · Δ1.564
- Superhumantext · #292827 · Δ1.587
- Readymagtext · #282828 · Δ1.594
- YouTubesecondary · #282828 · Δ1.594
- Fenty Beautyprimary · #2d2929 · Δ1.671
- Fenty Beautytext · #2d2929 · Δ1.671
- Zedtext · #242529 · Δ1.672
- Gilletteprimary · #2b2929 · Δ1.675
- Gillettetext · #2b2929 · Δ1.675
- McDonald'stext · #292929 · Δ1.759
- American Eagleprimary · #24272a · Δ1.807
- American Eagletext · #24272a · Δ1.807
- Vodafonetext · #25282b · Δ1.824
- Retoolprimary · #242424 · Δ1.929
- Squarespaceprimary · #2a2a2a · Δ1.994
Palettes built around it
Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Oatmeal
Open in tool →Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot.
Greige
Open in tool →Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing.
Fonts for this mood
#2d2428 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #2d2428
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2d2428 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2d2428-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md