Color
#2970c2
#2970c2rgb(41, 112, 194)hsl(212, 65%, 46%)oklch(0.544 0.146 254.6)Colors that go with #2970c2
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #2970c2: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #2970c2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #2970c2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #2970c2 in 11 real palettes, including Wikipedia's brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped17 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2970c2, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #2970c2: 13 real palettes, including Intel's brand system and General Mills's brand system, as the lead colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #2970c2: 6 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #2970c2: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour.
Real palettes that use #2970c2
Tints & shades
Harmonies
Contrast
| #2970c2 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.01:1 | pass | pass | fail |
|
Aaon black | 4.19:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2970c2 as the background.
Brands using this color
- Skechersaccent · #1973c1 · Δ1.078
- Intelsecondary · #0071c5 · Δ1.465
- KLMsecondary · #0070c2 · Δ1.505
- PlanetScaleaccent · #0b6ec5 · Δ1.563
- General Millsaccent · #0074c1 · Δ1.676
- State Farmaccent · #0a70bc · Δ1.69
- Dellaccent · #0672cb · Δ1.775
- The New York Timessecondary · #346eb7 · Δ1.783
- Pizza Hutaccent · #266dcc · Δ1.875
Fonts for this mood
#2970c2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #2970c2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/2970c2-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md