# #2970c2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2970c2`
- RGB: rgb(41, 112, 194)
- HSL: hsl(212, 65%, 46%)
- OKLCH: oklch(0.544 0.146 254.6)
- Relative luminance: 0.1595
- Nearest named color: Campanula (#3473b7, Δ 2.2) — https://brandsweets.com/colors/campanula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2970c2

## Tints & shades

- Tints (toward white): #317dd3, #468ad8, #5f9add, #74a7e2, #89b5e6, #9ec2ea, #b3cfef, #cddff4, #e2ecf9, #f7fafd
- Shades (toward black): #2566b1, #225da0, #1d518b, #1a477a, #163d69, #133358, #0f2948, #0b1d32, #071422, #040a11

## Harmonies

- Complementary: #c27a29
- Analogous: #29bcc2, #2e29c2
- Triadic: #c22970, #70c229
- Split-complementary: #c22e29, #bcc229
- Tetradic: #c229bc, #c27a29, #29c22e

## Colors that go with #2970c2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2970c2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2970c2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2970c2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2970c2 in 11 real palettes, including Wikipedia's brand system and McDonald's's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 17 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2970c2, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2970c2: 13 real palettes, including Intel's brand system and General Mills's brand system, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2970c2: 6 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2970c2: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.01:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #205897 (7.23:1)
- On black (#000000): 4.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2b75ca (4.5:1); AA: background → #f5f5f5 (4.6:1); AAA: text → #5f9add (7.15:1)

## Brands using this color

- **Skechers** — accent #1973c1 (Δ 1.078) — https://brandsweets.com/colors/brands/skechers-com
- **Intel** — secondary #0071c5 (Δ 1.465) — https://brandsweets.com/colors/brands/intel-com
- **KLM** — secondary #0070c2 (Δ 1.505) — https://brandsweets.com/colors/brands/klm-com
- **PlanetScale** — accent #0b6ec5 (Δ 1.563) — https://brandsweets.com/colors/brands/planetscale-com
- **General Mills** — accent #0074c1 (Δ 1.676) — https://brandsweets.com/colors/brands/generalmills-com
- **State Farm** — accent #0a70bc (Δ 1.69) — https://brandsweets.com/colors/brands/statefarm-com
- **Dell** — accent #0672cb (Δ 1.775) — https://brandsweets.com/colors/brands/dell-com
- **The New York Times** — secondary #346eb7 (Δ 1.783) — https://brandsweets.com/colors/brands/nytimes-com
- **Pizza Hut** — accent #266dcc (Δ 1.875) — https://brandsweets.com/colors/brands/pizzahut-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2970c2-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2970c2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.