Color
#296bd6
#296bd6rgb(41, 107, 214)hsl(217, 68%, 50%)oklch(0.547 0.178 259.8)Colors that go with #296bd6
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #296bd6: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #296bd6 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #296bd6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #296bd6 in 11 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour.
Blue #0000ff
shipped16 real palettes, including BBC's brand system and Pixar's brand system put Blue beside #296bd6, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #296bd6: 13 real palettes, including Carrefour's brand system and Unilever's brand system, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #296bd6: 6 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #296bd6: 7 real palettes, including Astro's brand system and Venmo's brand system, as the supporting colour.
Real palettes that use #296bd6
Tints & shades
Harmonies
Contrast
| #296bd6 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.04:1 | pass | pass | fail |
|
Aaon black | 4.17:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #296bd6 as the background.
Brands using this color
- Loomprimary · #1868db · Δ1.515
- Loomsecondary · #1868db · Δ1.515
- Foot Lockeraccent · #036ad8 · Δ1.563
- Fitbitsecondary · #1967d2 · Δ1.625
- GitHubaccent · #0969da · Δ1.642
- Subarusecondary · #1971d4 · Δ1.671
- Pizza Hutaccent · #266dcc · Δ1.703
- Khan Academyaccent · #0069d6 · Δ1.75
- NBAsecondary · #0268d6 · Δ1.863
- Wikipediasecondary · #3366cc · Δ1.908
- HashiCorpprimary · #2264d6 · Δ1.942
- HashiCorpaccent · #2264d6 · Δ1.942
- Walmartsecondary · #0071dc · Δ1.956
Fonts for this mood
#296bd6 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #296bd6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/296bd6-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md