Color

#296bb3

#296bb3
hex#296bb3
rgbrgb(41, 107, 179)
hslhsl(211, 63%, 43%)
oklchoklch(0.523 0.132 253.3)
Closest name: Campanula (#3473b7)Relative luminance 0.1424

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b37029

#29b0b3 · #2b29b3

#b3296b · #6bb329

Split-complementary

Open in tool →

#b32b29 · #b0b329

#b329b0 · #b37029 · #29b32b

Contrast

#296bb3 as textRatioAAAA largeAAAFix
Aaon white
5.46:1passpassfail
  • AAA: use #225a96 as the text (7.07:1)
Aaon black
3.85:1failpassfail
  • AA: use #2d78c8 as the text (4.63:1)
  • AAA: use #5d99da as the text (7.03:1)
  • AA: or shift the background to #ebebeb (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #296bb3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#296bb3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #296bb3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #296bb3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/296bb3-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md