Color

#294ebc

#294ebc
hex#294ebc
rgbrgb(41, 78, 188)
hslhsl(225, 64%, 45%)
oklchoklch(0.467 0.178 265.6)
Closest name: Denim (#2243b6)Relative luminance 0.0955

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bc9729

#2997bc · #4e29bc

#bc294e · #4ebc29

Split-complementary

Open in tool →

#bc4e29 · #97bc29

#bc2997 · #bc9729 · #29bc4e

Contrast

#294ebc as textRatioAAAA largeAAAFix
Aaon white
7.22:1passpasspassPasses AAA — no fix needed.
Aaon black
2.91:1failfailfail
  • AA: use #4b6ed8 as the text (4.52:1)
  • AAA: use #7993e2 as the text (7.08:1)
  • AA: or shift the background to #cfcfcf (4.63:1)
  • AAA: or shift the background to #fcfcfc (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #294ebc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#294ebc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #294ebc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #294ebc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/294ebc-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md