Color

#29407f

#29407f
hex#29407f
rgbrgb(41, 64, 127)
hslhsl(224, 51%, 33%)
oklchoklch(0.389 0.11 266.3)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0567

Colors that go with #29407f

Steel Blue, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7f6829

#296b7f · #3d297f

#7f2940 · #407f29

Split-complementary

Open in tool →

#7f3d29 · #6b7f29

#7f296b · #7f6829 · #297f3d

Contrast

#29407f as textRatioAAAA largeAAAFix
Aaon white
9.84:1passpasspassPasses AAA — no fix needed.
Aaon black
2.13:1failfailfail
  • AA: use #5271c7 as the text (4.55:1)
  • AAA: use #7c94d5 as the text (7.05:1)
  • AA: or shift the background to #b0b0b0 (4.54:1)
  • AAA: or shift the background to #dbdbdb (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29407f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#29407f reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #29407f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #29407f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/29407f-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md