Color

#2929ae

#2929ae
hex#2929ae
rgbrgb(41, 41, 174)
hslhsl(240, 62%, 42%)
oklchoklch(0.39 0.202 272)
Closest name: Galactic Highway (#3311bb)Relative luminance 0.0511

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aeae29

#296bae · #6b29ae

#ae2929 · #29ae29

Split-complementary

Open in tool →

#ae6b29 · #6bae29

#ae296b · #aeae29 · #29ae6b

Contrast

#2929ae as textRatioAAAA largeAAAFix
Aaon white
10.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.02:1failfailfail
  • AA: use #6a6adc as the text (4.71:1)
  • AAA: use #8f8fe5 as the text (7.23:1)
  • AA: or shift the background to #ababab (4.52:1)
  • AAA: or shift the background to #d4d4d4 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2929ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#2929ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2929ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2929ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2929ae-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md