Sorbet
Open in tool →Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink.
Color
#28292f
#28292f
hex
#28292frgb
rgb(40, 41, 47)hsl
hsl(231, 8%, 17%)oklch
oklch(0.282 0.011 278.2)Closest name: Anthracite (#28282d)Relative luminance 0.0224
Colors that go with #28292f
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #28292f without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #28292f in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped24 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #28292f, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #28292f in 7 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside #28292f, as the accent.
Brown #a52a2a
shipped4 real palettes, including Typewriter and Woodsmoke put Brown beside #28292f, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #28292f in 5 real palettes, including Chalkboard and Coastal, as the lead colour.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #28292f: 10 real palettes, including Clean Beauty and Dusk, as the lead colour.
Real palettes that use #28292f
Tints & shades
Harmonies
Contrast
| #28292f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.5:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.45:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #28292f as the background.
Brands using this color
- Loomtext · #292a2e · Δ0.488
- Vodafonetext · #25282b · Δ0.955
- McDonald'stext · #292929 · Δ1.114
- Rotten Tomatoesprimary · #2a2c32 · Δ1.126
- Squarespaceprimary · #2a2a2a · Δ1.136
- Gilletteprimary · #2b2929 · Δ1.189
- Gillettetext · #2b2929 · Δ1.189
- Readymagtext · #282828 · Δ1.235
- YouTubesecondary · #282828 · Δ1.235
- American Eagleprimary · #24272a · Δ1.298
- American Eagletext · #24272a · Δ1.298
- Fenty Beautyprimary · #2d2929 · Δ1.364
- Fenty Beautytext · #2d2929 · Δ1.364
- Superhumantext · #292827 · Δ1.399
- Operaaccent · #252836 · Δ1.533
- Astrotext · #2c2c2c · Δ1.542
- Headspacetext · #2d2c2b · Δ1.737
- Chevroletprimary · #262626 · Δ1.764
- Chevrolettext · #262626 · Δ1.764
- Cloudflaretext · #262626 · Δ1.764
- Obsidiantext · #262626 · Δ1.764
- Sveltetext · #262626 · Δ1.764
- Zedtext · #242529 · Δ1.766
Palettes built around it
Typewriter
Open in tool →Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour.
Fonts for this mood
#28292f reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #28292f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #28292f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/28292f-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md