Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Color
#242329
#242329
hex
#242329rgb
rgb(36, 35, 41)hsl
hsl(250, 8%, 15%)oklch
oklch(0.26 0.011 293.3)Closest name: Black Pearl (#1e272c)Relative luminance 0.0174
Colors that go with #242329
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #242329 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #242329 in 18 real palettes, including Wikipedia's brand system and Google's brand system, as the accent.
Blue #0000ff
shipped24 real palettes, including Rolex's brand system and Bumble's brand system put Blue beside #242329, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #242329 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped6 real palettes, including Graphite Mono and Blush put Blush Pink beside #242329, as the accent.
Brown #a52a2a
shipped5 real palettes, including Typewriter and Woodsmoke put Brown beside #242329, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #242329 in 6 real palettes, including Kiln and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #242329: 10 real palettes, including Dusk and SoFi's brand system, as the supporting colour.
Real palettes that use #242329
Tints & shades
Harmonies
Contrast
| #242329 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.59:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.35:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #242329 as the background.
Brands using this color
- Zedtext · #242529 · Δ0.711
- 7-Elevenprimary · #212529 · Δ0.842
- 7-Eleventext · #212529 · Δ0.842
- AMDprimary · #212529 · Δ0.842
- AMDtext · #212529 · Δ0.842
- Boeingtext · #212529 · Δ0.842
- Calvin Kleinprimary · #212529 · Δ0.842
- Calvin Kleintext · #212529 · Δ0.842
- Datadogtext · #212529 · Δ0.842
- Tommy Hilfigerprimary · #212529 · Δ0.842
- Tommy Hilfigertext · #212529 · Δ0.842
- Trader Joe'sprimary · #212529 · Δ0.842
- Trader Joe'stext · #212529 · Δ0.842
- GitHubtext · #1f2328 · Δ0.931
- Retoolprimary · #242424 · Δ1.121
- AT&Tprimary · #1d2329 · Δ1.231
- AT&Ttext · #1d2329 · Δ1.231
- Subarutext · #1d252c · Δ1.305
- Qatar Airwaysprimary · #1f212b · Δ1.318
- Qatar Airwaystext · #1f212b · Δ1.318
- Acertext · #222222 · Δ1.363
- Airbnbtext · #222222 · Δ1.363
- AliExpressprimary · #222222 · Δ1.363
- AliExpresstext · #222222 · Δ1.363
- Nikonprimary · #222222 · Δ1.363
- Nikontext · #222222 · Δ1.363
- American Eagleprimary · #24272a · Δ1.373
- American Eagletext · #24272a · Δ1.373
- Chevroletprimary · #262626 · Δ1.429
- Chevrolettext · #262626 · Δ1.429
- Cloudflaretext · #262626 · Δ1.429
- Obsidiantext · #262626 · Δ1.429
- Sveltetext · #262626 · Δ1.429
- Wikipediaprimary · #202122 · Δ1.59
- Wikipediatext · #202122 · Δ1.59
- Coheretext · #212121 · Δ1.639
- Postmantext · #212121 · Δ1.639
- Rolextext · #212121 · Δ1.639
- SoFiprimary · #212121 · Δ1.639
- SoFitext · #212121 · Δ1.639
- Vodafonetext · #25282b · Δ1.724
- Nespressoprimary · #1f2533 · Δ1.92
- Todoisttext · #25221e · Δ1.968
- Bumbleprimary · #202020 · Δ1.969
- Bumbletext · #202020 · Δ1.969
- ClickUptext · #202020 · Δ1.969
- Lamborghiniprimary · #202020 · Δ1.969
- Lamborghinitext · #202020 · Δ1.969
Palettes built around it
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Dusk
Open in tool →Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Fonts for this mood
#242329 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #242329
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #242329 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/242329-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md