Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#23689a
#23689a
hex
#23689argb
rgb(35, 104, 154)hsl
hsl(205, 63%, 37%)oklch
oklch(0.499 0.105 244.4)Closest name: Chill of the Night (#256d8d)Relative luminance 0.1259
Colors that go with #23689a
Charcoal, Royal Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #23689a: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #23689a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #23689a in 7 real palettes, including Lemon Squeezy's brand system and Warner Bros.'s brand system, as the lead colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #23689a: 6 real palettes, including Fintech Trust and Glacier, as the lead colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #23689a: 4 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #23689a in 12 real palettes, including Amazon's brand system and State Farm's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #23689a: 5 real palettes, including AT&T's brand system and Wendy's's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #23689a in 4 real palettes, including Open House and Sapphire & Gold, as the accent.
Real palettes that use #23689a
Tints & shades
Harmonies
Contrast
| #23689a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.97:1 | pass | pass | fail |
|
Aaon black | 3.52:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #23689a as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#23689a reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #23689a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #23689a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/23689a-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md