Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Color
#23523d
#23523d
hex
#23523drgb
rgb(35, 82, 61)hsl
hsl(153, 40%, 23%)oklch
oklch(0.399 0.063 162.2)Closest name: Highlander (#3a533d)Relative luminance 0.0673
Colors that go with #23523d
Teal, Blue and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
analogousshippedTeal is #23523d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped7 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #23523d, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #23523d: 4 real palettes, including Desert Road and Notion's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #23523d in 4 real palettes, including Codecademy's brand system and MAC Cosmetics's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #23523d: 5 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent.
Emerald Green #50c878
shippedEmerald Green is paired with #23523d in 6 real palettes, including Neon's brand system and Chime's brand system, as the lead colour.
Midnight Blue #191970
shipped4 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #23523d, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #23523d: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #23523d
Tints & shades
Harmonies
Contrast
| #23523d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.95:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.35:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #23523d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#23523d reads as dark, luxury, bold. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #23523d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #23523d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/23523d-a2beb5-d459cc-1f2d2d-e9f1ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md