Color

#23177d

#23177d
hex#23177d
rgbrgb(35, 23, 125)
hslhsl(247, 69%, 29%)
oklchoklch(0.307 0.16 276.7)
Closest name: midnightblue (#191970)Relative luminance 0.0245

Colors that go with #23177d

Steel Blue, Charcoal and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#717d17

#173e7d · #56177d

#7d2317 · #177d23

Split-complementary

Open in tool →

#7d5617 · #3e7d17

#7d173e · #717d17 · #177d56

Contrast

#23177d as textRatioAAAA largeAAAFix
Aaon white
14.09:1passpasspassPasses AAA — no fix needed.
Aaon black
1.49:1failfailfail
  • AA: use #7364e3 as the text (4.66:1)
  • AAA: use #968bea as the text (7.18:1)
  • AA: or shift the background to #949494 (4.65:1)
  • AAA: or shift the background to #b8b8b8 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #23177d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#23177d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #23177d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #23177d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/23177d-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md