Console Light
Open in tool →A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else.
Color
#196bf0
#196bf0
hex
#196bf0rgb
rgb(25, 107, 240)hsl
hsl(217, 88%, 52%)oklch
oklch(0.563 0.214 260.4)Closest name: Bluetiful (#3c69e7)Relative luminance 0.1701
Colors that go with #196bf0
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #196bf0: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #196bf0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #196bf0 in 8 real palettes, including Walmart's brand system and NBA's brand system, as the accent.
Blue #0000ff
shipped13 real palettes, including EA's brand system and BBC's brand system put Blue beside #196bf0, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #196bf0: 10 real palettes, including Carrefour's brand system and Behance's brand system, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #196bf0: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #196bf0: 6 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #196bf0: 4 real palettes, including Bose's brand system and Nissan's brand system, as the accent.
Real palettes that use #196bf0
Tints & shades
Harmonies
Contrast
| #196bf0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.77:1 | pass | pass | fail |
|
Aaon black | 4.4:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #196bf0 as the background.
Brands using this color
- Webflowprimary · #146cf4 · Δ0.639
- GEICOsecondary · #026df1 · Δ0.665
- Ubisoftaccent · #006ef5 · Δ1.067
- EAaccent · #0070f3 · Δ1.259
- Vercelaccent · #0070f3 · Δ1.259
- BBCsecondary · #0071f1 · Δ1.43
- MongoDBsecondary · #006cfa · Δ1.577
- Rotten Tomatoessecondary · #326af6 · Δ1.713
- Fivetran blueprimary · #346cec · Δ1.719
- Wayfairsecondary · #1364f1 · Δ1.745
Palettes built around it
Slate Workspace
Open in tool →Slate on slate with a single blue — the productivity-app look where the interface disappears behind the work.
Telehealth
Open in tool →Friendly blue with a soft tint and a green all-clear — approachable care with a tech backbone.
Fonts for this mood
#196bf0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #196bf0
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #196bf0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/196bf0-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md