Color

#1948ae

#1948ae
hex#1948ae
rgbrgb(25, 72, 174)
hslhsl(221, 75%, 39%)
oklchoklch(0.438 0.171 262.8)
Closest name: Cobalt Blue (#0047ab)Relative luminance 0.079

Colors that go with #1948ae

Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ae7f19

#1993ae · #3419ae

#ae1948 · #48ae19

Split-complementary

Open in tool →

#ae3419 · #93ae19

#ae1993 · #ae7f19 · #19ae34

Contrast

#1948ae as textRatioAAAA largeAAAFix
Aaon white
8.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.58:1failfailfail
  • AA: use #3b70e3 as the text (4.61:1)
  • AAA: use #6c94ea as the text (7.06:1)
  • AA: or shift the background to #c2c2c2 (4.57:1)
  • AAA: or shift the background to #f0f0f0 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1948ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#1948ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1948ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1948ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1948ae-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md