Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#191c12
#191c12
hex
#191c12rgb
rgb(25, 28, 18)hsl
hsl(78, 22%, 9%)oklch
oklch(0.22 0.019 121.6)Closest name: Coco’s Black (#1c1c1a)Relative luminance 0.0108
Colors that go with #191c12
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #191c12 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #191c12 in 18 real palettes, including Trailhead and Warner Bros.'s brand system, as the accent.
Blue #0000ff
shipped25 real palettes, including CVS's brand system and Signal's brand system put Blue beside #191c12, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #191c12 in 10 real palettes, including Yahoo's brand system and ClickUp's brand system, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Graphite Mono and Estate put Blush Pink beside #191c12, as the accent.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and State Farm's brand system put Brown beside #191c12, as the accent.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #191c12, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #191c12 in 6 real palettes, including Coffee Bar and Kiln, as the accent.
Real palettes that use #191c12
Tints & shades
Harmonies
Contrast
| #191c12 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 17.27:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.22:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #191c12 as the background.
Brands using this color
- CVSprimary · #1a1a19 · Δ1.753
- CVStext · #1a1a19 · Δ1.753
- Gustoprimary · #1c1b1a · Δ1.814
- Gustotext · #1c1b1a · Δ1.814
- Hingetext · #1a1a1a · Δ1.932
- Louis Vuittonprimary · #1a1a1a · Δ1.932
- Louis Vuittontext · #1a1a1a · Δ1.932
- Spectrumprimary · #1a1a1a · Δ1.932
- Spectrumtext · #1a1a1a · Δ1.932
- Warner Bros.primary · #1a1a1a · Δ1.932
- Warner Bros.text · #1a1a1a · Δ1.932
- Logitechprimary · #1b1b1b · Δ1.936
- Logitechtext · #1b1b1b · Δ1.936
- N26text · #1b1b1b · Δ1.936
- NASAtext · #1b1b1b · Δ1.936
- Signalprimary · #1b1b1b · Δ1.936
- Signaltext · #1b1b1b · Δ1.936
Palettes built around it
Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Launch Orange
Open in tool →Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store.
Trailhead
Open in tool →Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign.
Studio Grey
Open in tool →A pure greyscale with a single electric blue — the portfolio palette that makes work look considered.
Diner
Open in tool →Cherry red, mint-teal and butter yellow — chrome-and-vinyl retro; the red does the work, the teal cools it.
Stone
Open in tool →Stone greys with a faint warmth — Tailwind's stone scale used as a whole palette: interfaces that want to disappear.
Fonts for this mood
#191c12 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #191c12
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #191c12 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/191c12-b2bea2-4e69df-232d1f-f1f0e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md