Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#176a97
#176a97
hex
#176a97rgb
rgb(23, 106, 151)hsl
hsl(201, 74%, 34%)oklch
oklch(0.499 0.103 238.8)Closest name: Chill of the Night (#256d8d)Relative luminance 0.1272
Colors that go with #176a97
Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #176a97: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #176a97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
analogousshippedRoyal Blue is #176a97's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #176a97 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #176a97 in 8 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour.
Blue #0000ff
shipped4 real palettes, including Activision's brand system and Tesco's brand system put Blue beside #176a97, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #176a97: 7 real palettes, including Fintech Trust and Glacier, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #176a97: 4 real palettes, including Venmo's brand system and Deep Water, as the supporting colour.
Real palettes that use #176a97
Tints & shades
Harmonies
Contrast
| #176a97 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.92:1 | pass | pass | fail |
|
Aaon black | 3.54:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #176a97 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#176a97 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #176a97
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #176a97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/176a97-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md