Color
#978417
#978417rgb(151, 132, 23)hsl(51, 74%, 34%)oklch(0.613 0.12 98.3)Colors that go with #978417
Charcoal, Champagne and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #978417: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Champagne #f7e7ce
shipped5 real palettes, including Bramble and Coffee Bar put Champagne beside #978417, as that palette's text colour.
Denim #1560bd
shippedDesigners have shipped Denim with #978417: 7 real palettes, including Guinness's brand system and Dusk, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #978417 in 5 real palettes, including Rolex's brand system and Bookshop, as the lead colour.
Saddle Brown #8b4513
shippedDesigners have shipped Saddle Brown with #978417: 5 real palettes, including Cider and Bookshop, as the lead colour.
Slate Gray #708090
shipped6 real palettes, including Atelier and Riverbed put Slate Gray beside #978417, as the supporting colour.
Tan #d2b48c
shippedTan is paired with #978417 in 4 real palettes, including Clean Beauty and Mushroom, as the supporting colour.
Medium Slate Blue #7b68ee
complementaryMedium Slate Blue sits directly opposite #978417 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #978417
Tints & shades
Harmonies
Contrast
| #978417 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.73:1 | fail | pass | fail | |
Aaon black | 5.63:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978417 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#978417 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #978417 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/978417-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md