Color
#17609b
#17609brgb(23, 96, 155)hsl(207, 74%, 35%)oklch(0.477 0.117 248.4)Colors that go with #17609b
Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #17609b: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #17609b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Royal Blue #4169e1
analogousshippedRoyal Blue is #17609b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #17609b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #17609b in 8 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour.
Blue #0000ff
shipped7 real palettes, including Activision's brand system and Tesco's brand system put Blue beside #17609b, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #17609b: 4 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #17609b: 4 real palettes, including Venmo's brand system and Deep Water, as the supporting colour.
Real palettes that use #17609b
Tints & shades
Harmonies
Contrast
| #17609b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.6:1 | pass | pass | fail |
|
Aaon black | 3.18:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17609b as the background.
Brands using this color
Fonts for this mood
#17609b reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #17609b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/17609b-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md