Color

#175d96

#175d96
hex#175d96
rgbrgb(23, 93, 150)
hslhsl(207, 73%, 34%)
oklchoklch(0.467 0.114 248.4)
Closest name: Blue Chip (#1d5699)Relative luminance 0.1021

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#965017

#179690 · #171e96

#96175d · #5d9617

Split-complementary

Open in tool →

#96171e · #969017

#901796 · #965017 · #1e9617

Contrast

#175d96 as textRatioAAAA largeAAAFix
Aaon white
6.9:1passpassfail
  • AAA: use #175a92 as the text (7.21:1)
Aaon black
3.04:1failpassfail
  • AA: use #1e78c2 as the text (4.52:1)
  • AAA: use #469ce2 as the text (7.11:1)
  • AA: or shift the background to #d1d1d1 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #175d96 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#175d96 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #175d96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #175d96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/175d96-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md