Color
#17539b
#17539brgb(23, 83, 155)hsl(213, 74%, 35%)oklch(0.446 0.132 255.8)Colors that go with #17539b
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #17539b: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #17539b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #17539b in 5 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped5 real palettes, including CVS's brand system and Procter & Gamble's brand system put Blue beside #17539b, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #17539b: 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #17539b: 4 real palettes, including Campbell's's brand system and Nissan's brand system, as the supporting colour.
Midnight Blue #191970
shipped11 real palettes, including First Snow and FIFA's brand system put Midnight Blue beside #17539b, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #17539b in 5 real palettes, including Tide's brand system and Strava's brand system, as the accent.
Real palettes that use #17539b
Tints & shades
Harmonies
Contrast
| #17539b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.64:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.75:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17539b as the background.
Brands using this color
Fonts for this mood
#17539b reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #17539b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/17539b-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md