Campus
Open in tool →Institutional blue with a highlighter-amber accent — trustworthy for parents, lively enough for students.
Color
#174bd9
#174bd9
hex
#174bd9rgb
rgb(23, 75, 217)hsl
hsl(224, 81%, 47%)oklch
oklch(0.482 0.223 264)Closest name: C64 Blue (#003aff)Relative luminance 0.1022
Colors that go with #174bd9
Charcoal, Amber and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #174bd9: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #174bd9 in 6 real palettes, including Walmart's brand system and NBA's brand system, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #174bd9: 9 real palettes, including Gopro's brand system and Qualcomm's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #174bd9 in 16 real palettes, including Behance's brand system and Chase's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #174bd9: 5 real palettes, including Warp's brand system and Elastic's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #174bd9: 10 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #174bd9: 6 real palettes, including MLB's brand system and Nissan's brand system, as the supporting colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #174bd9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #174bd9
Tints & shades
Harmonies
Contrast
| #174bd9 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.9:1 | pass | pass | fail |
|
Aaon black | 3.04:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #174bd9 as the background.
Brands using this color
Palettes built around it
Peacock
Open in tool →Teal, cobalt and magenta at full chroma on white — jewel tones in daylight; the trick is a near-black text with a blue cast.
Fonts for this mood
#174bd9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #174bd9
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #174bd9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/174bd9-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md