Color
#174a96
#174a96rgb(23, 74, 150)hsl(216, 73%, 34%)oklch(0.422 0.136 258.9)Colors that go with #174a96
Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #174a96: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #174a96 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #174a96's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including CVS's brand system and Procter & Gamble's brand system put Blue beside #174a96, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #174a96: 5 real palettes, including Campbell's's brand system and Nissan's brand system, as the supporting colour.
Midnight Blue #191970
shipped12 real palettes, including Fintech Trust and First Snow put Midnight Blue beside #174a96, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #174a96 in 5 real palettes, including Tide's brand system and Soundcloud's brand system, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #174a96: 4 real palettes, including Glacier and First Snow, as the supporting colour.
Real palettes that use #174a96
Tints & shades
Harmonies
Contrast
| #174a96 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.55:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.46:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #174a96 as the background.
Brands using this color
Fonts for this mood
#174a96 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #174a96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/174a96-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md