Color

#17407d

#17407d
hex#17407d
rgbrgb(23, 64, 125)
hslhsl(216, 69%, 29%)
oklchoklch(0.379 0.113 258.6)
Closest name: Aegean Blue (#1b416f)Relative luminance 0.0533

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7d5417

#17737d · #21177d

#7d1740 · #407d17

Split-complementary

Open in tool →

#7d2117 · #737d17

#7d1773 · #7d5417 · #177d21

Contrast

#17407d as textRatioAAAA largeAAAFix
Aaon white
10.16:1passpasspassPasses AAA — no fix needed.
Aaon black
2.07:1failfailfail
  • AA: use #3074d9 as the text (4.63:1)
  • AAA: use #6497e3 as the text (7.08:1)
  • AA: or shift the background to #adadad (4.53:1)
  • AAA: or shift the background to #d9d9d9 (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17407d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#17407d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #17407d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #17407d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/17407d-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md