Color

#17300d

#17300d
hex#17300d
rgbrgb(23, 48, 13)
hslhsl(103, 57%, 12%)
oklchoklch(0.279 0.066 137.8)
Closest name: Dark Serpent (#113311)Relative luminance 0.0233

Colors that go with #17300d

Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#260d30

#28300d · #0d3015

#0d1730 · #300d17

Split-complementary

Open in tool →

#150d30 · #300d28

#0d2830 · #260d30 · #30150d

Contrast

#17300d as textRatioAAAA largeAAAFix
Aaon white
14.33:1passpasspassPasses AAA — no fix needed.
Aaon black
1.47:1failfailfail
  • AA: use #3f8424 as the text (4.54:1)
  • AAA: use #53ac2f as the text (7.31:1)
  • AA: or shift the background to #919191 (4.55:1)
  • AAA: or shift the background to #b8b8b8 (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17300d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#17300d reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #17300d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #17300d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/17300d-a6bea2-704edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md