Gallery
Open in tool →Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.
Color
#17170d
#17170d
hex
#17170drgb
rgb(23, 23, 13)hsl
hsl(60, 28%, 7%)oklch
oklch(0.201 0.019 108)Closest name: Soulless (#1b150d)Relative luminance 0.0082
Colors that go with #17170d
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #17170d without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #17170d in 18 real palettes, including Trailhead and Warner Bros.'s brand system, as the accent.
Blue #0000ff
shipped23 real palettes, including CVS's brand system and Signal's brand system put Blue beside #17170d, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #17170d in 10 real palettes, including Yahoo's brand system and Prepare your taste buds...'s brand system, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Cartier's brand system and Estate put Blush Pink beside #17170d, as the supporting colour.
Brown #a52a2a
shipped5 real palettes, including State Farm's brand system and Woodsmoke put Brown beside #17170d, as the supporting colour.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #17170d, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #17170d in 6 real palettes, including Coffee Bar and Velvet, as the accent.
Real palettes that use #17170d
Tints & shades
Harmonies
Contrast
| #17170d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 18.03:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.16:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17170d as the background.
Brands using this color
- Airtabletext · #161616 · Δ1.876
- Beatsprimary · #161616 · Δ1.876
- Beatstext · #161616 · Δ1.876
- CircleCItext · #161616 · Δ1.876
- IBMprimary · #161616 · Δ1.876
- IBMtext · #161616 · Δ1.876
- Guinnesstext · #171717 · Δ1.905
- Next.jstext · #171717 · Δ1.905
- Sweetgreenprimary · #0e150e · Δ1.923
- Sweetgreentext · #0e150e · Δ1.923
- GitHubprimary · #181717 · Δ1.937
- Liquid Deathprimary · #151515 · Δ1.952
- Retooltext · #151515 · Δ1.952
- Rivianprimary · #151515 · Δ1.952
- Riviantext · #151515 · Δ1.952
- Anthropictext · #141413 · Δ1.97
Palettes built around it
Fonts for this mood
#17170d reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #17170d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #17170d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/17170d-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md