# #17170d

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17170d`
- RGB: rgb(23, 23, 13)
- HSL: hsl(60, 28%, 7%)
- OKLCH: oklch(0.201 0.019 108)
- Relative luminance: 0.0082
- Nearest named color: Soulless (#1b150d, Δ 1.061) — https://brandsweets.com/colors/soulless
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/17170d

## Tints & shades

- Tints (toward white): #34341d, #52522e, #6f6f3e, #8c8c4f, #a9a966, #b9b983, #cacaa0, #dadabe, #ebebdb, #fbfbf8
- Shades (toward black): #17170d, #14140b, #14140b, #14140b, #14140b, #101009, #101009, #101009, #0d0d07, #0d0d07

## Harmonies

- Complementary: #0d0d17
- Analogous: #17120d, #12170d
- Triadic: #0d1717, #170d17
- Split-complementary: #0d1217, #120d17
- Tetradic: #0d1712, #0d0d17, #170d12

## Colors that go with #17170d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #17170d without the hard edge of pure #000. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Puma (https://brandsweets.com/colors/brands/puma-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #17170d in 18 real palettes, including Trailhead and Warner Bros.'s brand system, as the accent. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including CVS's brand system and Signal's brand system put Blue beside #17170d, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Signal (https://brandsweets.com/colors/brands/signal-org), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #17170d in 10 real palettes, including Yahoo's brand system and Prepare your taste buds...'s brand system, as the supporting colour. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Cartier's brand system and Estate put Blush Pink beside #17170d, as the supporting colour. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Estate (https://brandsweets.com/palettes/luxury#estate), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including State Farm's brand system and Woodsmoke put Brown beside #17170d, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #17170d, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #17170d in 6 real palettes, including Coffee Bar and Velvet, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.03:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.16:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #797944 (4.63:1); AA: background → #808080 (4.56:1); AAA: text → #999956 (7.05:1); AAA: background → #a3a3a3 (7.15:1)

## Brands using this color

- **Airtable** — text #161616 (Δ 1.876) — https://brandsweets.com/colors/brands/airtable-com
- **Beats** — primary #161616 (Δ 1.876) — https://brandsweets.com/colors/brands/beatsbydre-com
- **Beats** — text #161616 (Δ 1.876) — https://brandsweets.com/colors/brands/beatsbydre-com
- **CircleCI** — text #161616 (Δ 1.876) — https://brandsweets.com/colors/brands/circleci-com
- **IBM** — primary #161616 (Δ 1.876) — https://brandsweets.com/colors/brands/ibm-com
- **IBM** — text #161616 (Δ 1.876) — https://brandsweets.com/colors/brands/ibm-com
- **Guinness** — text #171717 (Δ 1.905) — https://brandsweets.com/colors/brands/guinness-com
- **Next.js** — text #171717 (Δ 1.905) — https://brandsweets.com/colors/brands/nextjs-org
- **Sweetgreen** — primary #0e150e (Δ 1.923) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Sweetgreen** — text #0e150e (Δ 1.923) — https://brandsweets.com/colors/brands/sweetgreen-com
- **GitHub** — primary #181717 (Δ 1.937) — https://brandsweets.com/colors/brands/github
- **Liquid Death** — primary #151515 (Δ 1.952) — https://brandsweets.com/colors/brands/liquiddeath-com
- **Retool** — text #151515 (Δ 1.952) — https://brandsweets.com/colors/brands/retool-com
- **Rivian** — primary #151515 (Δ 1.952) — https://brandsweets.com/colors/brands/rivian-com
- **Rivian** — text #151515 (Δ 1.952) — https://brandsweets.com/colors/brands/rivian-com
- **Anthropic** — text #141413 (Δ 1.97) — https://brandsweets.com/colors/brands/anthropic

## Curated palettes containing it

- **Gallery** (editorial, minimal, light) — #171717, #737373, #c2410c, #ffffff — Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work. — tool: https://brandsweets.com/palettes/new/171717-737373-c2410c-ffffff — collection: https://brandsweets.com/palettes/editorial

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17170d-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17170d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.