Color

#0f72bd

#0f72bd
hex#0f72bd
rgbrgb(15, 114, 189)
hslhsl(206, 85%, 40%)
oklchoklch(0.54 0.143 248.8)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1581

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd5a0f

#0fbdb1 · #0f1bbd

#bd0f72 · #72bd0f

Split-complementary

Open in tool →

#bd0f1b · #bdb10f

#b10fbd · #bd5a0f · #1bbd0f

Contrast

#0f72bd as textRatioAAAA largeAAAFix
Aaon white
5.05:1passpassfail
  • AAA: use #0c5b97 as the text (7.1:1)
Aaon black
4.16:1failpassfail
  • AA: use #107acb as the text (4.67:1)
  • AAA: use #2f9cee as the text (7.11:1)
  • AA: or shift the background to #f2f2f2 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0f72bd as the background.

Brands using this color

Fonts for this mood

#0f72bd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0f72bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0f72bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0f72bd-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md