Color

#bd0f1b

#bd0f1b
hex#bd0f1b
rgbrgb(189, 15, 27)
hslhsl(356, 85%, 40%)
oklchoklch(0.507 0.2 26.4)
Closest name: Bullseye (#b9030a)Relative luminance 0.1124

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0fbdb1

#bd0f72 · #bd5a0f

#1bbd0f · #0f1bbd

Split-complementary

Open in tool →

#0fbd5a · #0f72bd

#72bd0f · #0fbdb1 · #5a0fbd

Contrast

#bd0f1b as textRatioAAAA largeAAAFix
Aaon white
6.47:1passpassfail
Aaon black
3.25:1failpassfail
  • AA: use #e71321 as the text (4.51:1)
  • AAA: use #f36871 as the text (7.03:1)
  • AA: or shift the background to #d9d9d9 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd0f1b as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bd0f1b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd0f1b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd0f1b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd0f1b-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md