Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#097768
#097768
hex
#097768rgb
rgb(9, 119, 104)hsl
hsl(172, 86%, 25%)oklch
oklch(0.511 0.091 179.7)Closest name: Emperor Jade (#007b75)Relative luminance 0.1425
Colors that go with #097768
Charcoal, Crimson and Medium Violet Red lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #097768: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #097768: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Medium Violet Red #c71585
complementaryshippedMedium Violet Red sits directly opposite #097768 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Copper #b87333
shippedDesigners have shipped Copper with #097768: 5 real palettes, including Riverbed and Clay & Linen, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #097768: 10 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #097768 in 4 real palettes, including Mid-Century and Sapphire & Gold, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #097768 in 4 real palettes, including Undergrowth and Indigo SaaS, as the lead colour.
Midnight Blue #191970
shipped7 real palettes, including Paramount+'s brand system and Lufthansa's brand system put Midnight Blue beside #097768, as the supporting colour.
Real palettes that use #097768
Tints & shades
Harmonies
Contrast
| #097768 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.45:1 | pass | pass | fail |
|
Aaon black | 3.85:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #097768 as the background.
Brands using this color
Palettes built around it
Saffron
Open in tool →Saffron and clove with a teal counterpoint — spice-market warmth, balanced so it doesn't go orange everywhere.
Gemstone
Open in tool →Emerald, amethyst and ruby on velvet-black — the jewel-tone trio; the surface must be dark or the stones go plastic.
Fonts for this mood
#097768 reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #097768
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #097768 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/097768-a2bebe-d459a5-1f292d-e9f1ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md